Create a name and a theme for a new advertising agency in Atlanta, Georgia. They are leasing a 5,200 SF space in an existing Class A office building and need a design for this space (a footprint of the space was provided). Apply building codes (clearances, ADA, exist/egress, signage/lighting, etc.), filing calculations, indoor air quality, daylighting, and specify systems furniture and sustainable materials. Include a reception area, an executive suite, a conference room, an advertising area, and a break room.
Objective
Concept
The concept for the office space was inspired by the name of the agency, "Bloom." As the name suggests, the interior will be fresh, open, and beautiful, and full of sustainable materials and colors found in nature. The result will be a creative work environment, which supports the mission of the agency—to develop original and environmentally responsible advertising solutions for their eco-friendly clients.
The wall behind the desk features wood paneling, seamlessly integrating coat storage with press-open doors. The logo is centered on the paneling and illuminated by hidden track lighting within a soffit. The desk is designed for accessibility, with lower cabinetry behind it for a printer, fax machine, and other essentials.
Reception Area
Reception Furnishings
Reception Floor Plan
The office layout draws inspiration from the structure of a flower. The space is divided into sections—public areas, an executive/business zone, and creative areas. Each section functions like a petal, unique yet integral to the whole. At the heart of the office, akin to the flower's nectar center, lies the break room, affectionately called 'The Nectar.' This central hub serves as a rejuvenating space for staff to recharge.
Floor Plan
Photo modified in Photoshop by AI.
Awards are displayed along the 'nectar wall,' which is a white wall with a pop of orange inside the hole. Awards sit on a drywall ledge inside the holes. Awards can be easily removed and updated.
Elevation of the Awards Wall
Inspiration for the break room was derived from the center of a bloom (the 'nectar'). It’s a place to reenergize. There’s plenty of seating—bar seating, table seating and lounge seating (the lounge chairs have desk arms for working). The flooring is concrete, but stained in a rich nectarine. Circular acoustic panels are on the walls, along with petal-shaped acoustic panels suspended from the ceiling to buffer noise. Tulip tables accentuate the theme. Pale yellow glass pendants hang above the large tulip tables, like little drops of nectar. Overall, the space is fun and vibrant. The small kitchenette, adjacent to 'The Nectar,' is primarily used in conjunction with the conference room, for serving refreshments. The goal was to keep plumbing together, but still achieve the required adjacencies.
The Nectar Break Room
The Nectar Floor Plan
The Nectar Furnishings
The advertising area requirements included lots of storage, printing, work surface, conference and library space. The copy and print machines are partially enclosed and positioned away from workstations for indoor air quality. Acoustical ceiling panels are in the account managers open area to reduce office noise.
Advertising Area
Advertising Area Floor Plan
Advertising Area Furnishings
Colors, Shapes, and Textures
The overall interior consists of whites, creams and yellows, mixed with nectarines, silvers, and rich earthy browns. Dewy, gloss-like surfaces are paired with natural wood grain products and soft organic shapes.
Reception Location
The Nectar Location
Advertising Area Location
My classmate and I selected the name "Bloom Eco Advertising Solutions" because it not only has an environmental connection, but also represents growth and vibrancy. The agency's logo was designed to look like both a flower and a wheel (or moving parts), which is symbolic of the agency's clientele—manufacturers of green products. The way the logo radiates in an outward movement also represents growth and blooming. The colors are fun and energizing, which carry over to the interior design of the office space.
Brand Development
Electrical Plan
Reflected Ceiling Plan
© Mary Rose Design 2024
