Messages to Convey
Wash Your Hands
Keep Physical Distance
Wear Face Coverings
Slow the Spread
Goals
Primary Concept
We decided to utilize the University's bulldog mascot, Roebuck, in our materials as a strategic move to resonate with students, capture the campus community's attention, and foster a sense of connection.
Create collateral for Gardner-Webb University to promote safe, health-focused practices on campus during the COVID-19 pandemic. Ensure materials are distributed and displayed within one week.
Objective
Primary Concept and Visuals
Items to Produce
Campus Posters
Campus Digital Signage
Social Media
Timeframe
Door Signage
Visuals for Social Media
Table Tents
Retractable Floor Banner
Campus Digital
Signage
Window Clings
Posters
Sidewalk Graphics
Campus digital signage
Gardner-Webb is known as the "Runnin' Bulldogs," or "Dawgs" for short. My design team and I came up with the phrase, "Mask up, Dawgs," as our primary concept and implemented it on social media, door signage, campus digital signage, table tents, banners, window clings, etc.
Rectractable Banners
Social Media Posts
Table Tents and Window Clings
To convey other important University messages, we created supplemental materials that were distributed across campus and social media.
Supplemental Visuals
Physical Distance Reminders
(Instagram post)
The University encouraged participation in vaccination drives across campus, and the materials below supported that message. We also updated our general "mask up" and physical distancing visuals.
Retrospective
The work we produced, combined with the support and cooperation of the campus community, helped keep our COVID-19 cases low on campus. From a design perspective, given our time constraints, we did an excellent job of quickly producing designs and remaining flexible during such a challenging time.
GWU Facebook Post