Mary Rose Design

My RoLE

Duration

EMPLOYER

Project type

Senior Graphic Designer

Meredith College

4 weeks to design, 2 weeks to print

Primary Tools

InDesign, Photoshop, Illustrator

Teammates

Marketing Team, Admissions

2009 Undergraduate Viewbook

Portfolio

About

Connect

AWARDED SILVER

Raleigh Public Relations Society's Sir Walter Raleigh Awards Competition, 2010

My RoLE

Duration

EMPLOYER

Project type

Senior Graphic Designer

Meredith College

4 weeks to design, 2 weeks to print

Primary Tools

InDesign, Photoshop, Illustrator

Teammates

Marketing Team, Admissions

Refresh the undergraduate viewbook. Manage the photography, proofing, production, and printing from concept to completion. Enhance the viewbook by incorporating a small booklet that provides prospective students with a vivid sense of the College's location within Raleigh, NC.

Objective

Cover

Contents

The viewbook was organized into sections:
the experience, academics, student life, and next steps. Excerpts from those sections are below:

The viewbook was organized into sections: the experience, academics, student life, and next steps. Excerpts from those sections are below:

THE EXPERIENCE

Student Life

The Location Book

Our Marketing team wanted to convey more about Meredith College's location and its significance to student life. To address this, we created a 'location book' affixed to the center spread of the viewbook, precisely within the 'student life' section, as depicted in the photo above. It was also a standalone piece, and when Admissions took it to college fairs, it went like hotcakes. It was wildly popular.