My RoLE

Duration

EMPLOYER

Project type

Senior Graphic Designer

Print

Meredith College

2 weeks to design, 2 weeks to print

Primary Tools

InDesign, Photoshop, Illustrator

Teammates

Marketing Writer, Marketing Team,
Admissions, Senior Leadership

analyze

To evolve the undergraduate brand, I analyzed changes in the primary recruitment tool—the viewbook. Initially monochromatic, the cover later transitioned to full color. Student profiles also evolved, with adjustments in photo sizes and shapes.

viewbook design

The new 2011 Admissions website embraced clean design with ample white space and rounded corners. To complement that design, I integrated negative space, maintained bold colors and typography, and emphasized photography and quotes to build an emotional connection, elevating the undergraduate brand and viewbook.

Undergraduate Viewbook

My RoLE

Duration

EMPLOYER

Project type

Senior Graphic Designer

Print

Meredith College

2 weeks to design, 2 weeks to print

Primary Tools

InDesign, Photoshop, Illustrator

Teammates

Marketing Writer, Marketing Team,
Admissions, Senior Leadership

Redesign the 2011 viewbook to align with the new Admissions website, and evolve the look of the undergraduate brand. Ensure the viewbook is delivered within the fiscal year (within 4 weeks) and that it's within budget. Design, shoot new photography, and oversee production from concept to completion.

Objective

Front Cover

The viewbook was organized into sections:

Introduction—creating an emotional connection


Learning—academics at Meredith


Succeeding—graduate outcomes


Living—life at Meredith


Exploring—things to do on campus and in Raleigh, NC


What's Next—taking the next step toward admission


Contents

Introduction

Learning

Succeeding

Living

Exploring

Next Steps

2006

2007

2010

2006

2007

2009 Award-winning Viewbook

Cover Study

Student Profile Study

Back to Graphics Portfolio

Graphics

/

Viewbook

© Mary Rose Design 2024

Undergraduate
Viewbook

Graphics

/

Viewbook

analyze

To evolve the undergraduate brand, I analyzed changes in the primary recruitment tool—the viewbook. Initially monochromatic, the cover later transitioned to full color. Student profiles also evolved, with adjustments in photo sizes and shapes.

The viewbook was organized into sections:

Introduction—creating an emotional connection


Learning—academics at Meredith


Succeeding—graduate outcomes


Living—life at Meredith


Exploring—things to do on campus and in Raleigh, NC


What's Next—taking the next step toward admission


viewbook design

The new 2011 Admissions website embraced clean design with ample white space and rounded corners. To complement that design, I integrated negative space, maintained bold colors and typography, and emphasized photography and quotes to build an emotional connection, elevating the undergraduate brand and viewbook.